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BRITTANY

NATURAL FOODS

THE CONCEPT AND CREATIVE DIRECTION WAS BASED ON FAST, FRESH, AND HEALTHY. DEVELOPING A LOGO THAT ECHOED A BALANCE BETWEEN CONVENIENCE AND HEALTHY WAS KEY. WE USED MUTED EARTHY TONES THAT HELPED SET THE MOOD FOR THE BRAND IDENTITY. HAND-DRAWN ILLUSTRATIONS WERE USED TO DIFFERENTIATE FLAVORS AND PRODUCTS FOR OUR LABEL DESIGN. TYPOGRAPHY PLAYED AN IMPORTANT ROLE IN HELPING DEFINE THE LINE OF FRESH AND WHOLESOME. 

BRAND IDENTITY

LOGO DESIGN

PACKAGING DESIGN

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