THE CONCEPT AND CREATIVE DIRECTION WAS BASED ON FAST, FRESH, AND HEALTHY. ​DEVELOPING A LOGO THAT ECHOED A BALANCE BETWEEN CONVENIENCE AND HEALTHY WAS KEY. WE USED MUTED EARTHY TONES THAT HELPED SET THE MOOD FOR THE BRAND IDENTITY. HAND-DRAWN ILLUSTRATIONS WERE USED TO DIFFERENTIATE FLAVORS AND PRODUCTS FOR OUR LABEL DESIGN. TYPOGRAPHY PLAYED AN IMPORTANT ROLE IN HELPING DEFINE THE LINE OF FRESH AND WHOLESOME.